Braided show horse in bridle at equestrian event, close-up in black and white, highlighting horse grooming and elegance.

The Art Of Marketing

Country Homes, Historic Properties, Equestrian Estates

List With Confidence
Maximizing Your Home's Market Potential

As experienced Realtors we often see properties entering the market without a comprehensive marketing strategy. Some agents will put a property in the MLS and call it a day. However, research shows that effective marketing goes beyond the MLS listing and minimal advertising; it involves crafting a compelling narrative about your home and engaging with the right audience of buyers. As seasoned listing specialists, we go beyond basic listing services. We target specific buyers for each property we represent, craft compelling narratives, and employ advanced analytics and data-driven insights to refine our strategies continuously. This proactive approach ensures that your property remains prominent in buyers’ minds, maximizing the likelihood of a swift and lucrative sale. We are just a phone call away at 434-981-4149. Call us; we’re here and ready to ensure your real estate journey is smooth and rewarding. As a listing team we are professional, attentive and responsive.

Email or Call 434-981-4149

Strategic Marketing
For Maximum Visibility

Unmatched Advertising Power

Our advertising efforts are second to none. Your property will
be showcased not only locally but also in prestigious publications such as The Washington Post, New York Times, Virginia Living, Washingtonian Magazine, and more. This ensures maximum exposure to a wide range of qualified buyers.

Vast Network and Word-of-Mouth Reach

With decades of deep-rooted connections in the
Central Virginia real estate market, we leverage our extensive network to connect with buyers directly. From personal referrals to industry insiders, our network often finds buyers before they even begin their search.

Transparency and Exclusive Representation

At McLean Faulconer, we are committed to transparency and integrity. Unlike some brokerages, we never engage in dual agency, ensuring that your interests are always exclusively represented with undivided loyalty.

Tailored Marketing Strategies:

Every property is unique, and our approach reflects that. From professional photography and virtual tours to targeted digital campaigns, we create custom strategies designed to highlight your home’s best features and attract serious buyers.

Advertising

Local Advertising

• Cville • Fine Properties • Real Estate Weekly • Adobe

MLS Reach

• Charlottesville-Albemarle Association of REALTORS® • Richmond Association of REALTORS® (when applicable) • Metropolitan Regional Information Systems, Inc. Association of REALTORS® (Northern Virginia, Maryland, and Washington D.C. areas) (when applicable) • Our agent website www.virginiacountryliving.com • Our firm’s website at www.mcleanfaulconer.com • Thousands of Realtor & Real Estate websites through IDX

A Property Brochure Is Important

A brochure is often a potential buyer’s first introduction to your property. That’s why we emphasize crafting visually striking on-line brochures. With beautiful photography and captivating storytelling, we ensure your brochure catches the attention of interested buyers and makes a lasting impression.

Professional Quality Photographs Can Increase The Value Of Your Home

While many people believe that real estate photos are simply a way to make a home look more appealing to potential buyers, they can do much more than that. Real estate photos can help increase a home’s value by showing buyers its unique features. In addition, excellent photos make a home stand out compared to others on the market.

Our Digital Expertise: Achieving First-Page Google Rankings

Choosing a listing agent with several high-ranking Google websites is a smart move that can significantly enhance the sale of a country property. Dominant websites increase property visibility, which is essential. Furthermore, this demonstrates our proven ability to outperform competitors and highlights our credibility, determination, and skill in every aspect of our business. Our dedicated property web pages are designed to engage buyers and encourage them to submit an inquiry.

Luxury

Advertising

McLean Faulconer Inc., REALTORS® prioritize robust and impactful advertising, dedicating 25- 30% of our total revenue to marketing efforts—significantly more than the industry average of 18%. Our extensive advertising strategy ensures maximum exposure for our listings, both locally and globally. Locally, we feature properties in key magazines and newspapers to connect with the community and prospective buyers in the region. On a national and international scale, we leverage premier publications to showcase our listings to a broader audience. A sampling is below:

International Advertising

Internationally, McLean Faulconer Inc. strategically targets several prominent European publications to ensure our listings reach a discerning and global audience:

National Advertising

McLean Faulconer strategically leverages luxury publications to connect with affluent buyers, ensuring targeted exposure for high-end properties.

The Wall Street Journal
UVa’s Alumni News Magazine
Mid-Atlantic Country
Preservation News
UVa’s Alumni News Magazin
The Richmond Times-Dispatch
The Washington Post News
Mid-Atlantic Country
Preservation News
Pinnacle
Town & Country.

What Sets Us Apart

“Farms, Estates, Country Properties – Expertise You Can Trust, Results You’ll Love.”

When it comes to selling your home, selecting the right listing agent is one of the most important decisions you can make. With Bridget Archer and Pam Dent as your trusted real estate partners, you’ll benefit from their extensive expertise, personalized service, and deep understanding of the Charlottesville and Central Virginia real estate market. Bridget Archer and Pam Dent specialize in marketing and selling distinctive properties, including farms, historic estates, and luxury residences. Their proven track record and innovative marketing strategies ensure your home receives the attention it deserves from qualified buyers. From professional photography and targeted advertising to leveraging their extensive network, Bridget and Pam go above and beyond to position your property for success. More than just experienced agents, Bridget and Pam are dedicated real estate partners who prioritize your goals and provide clear communication at every step. With a commitment to integrity and excellence, they guide you through the process of selling your home with expertise and care. When you choose Bridget and Pam, you can be confident that your property is in the best hands. Let them help you achieve exceptional results

In addition, the right brokerage can make all the difference. McLean Faulconer, Inc., the leading real estate firm in Charlottesville and Central Virginia, provides the unparalleled resources, reputation, and reach needed to successfully market and sell your property. With a proven track record in farms, estates, and luxury residences, McLean Faulconer combines innovative strategies, cutting-edge technology, and an extensive network of qualified buyers to deliver exceptional results. Choosing McLean Faulconer ensures your property receives the exposure and expertise it deserves.

Your Listing & Selling Real Estate Parnters
Bridget Archer & Pam Dent

The Power of Specialization
Our Websites Dominate The Market

Equestrian woman in a white shirt and khaki pants walking a chestnut horse with a white blaze, set against the backdrop of a red stable on a sunny day.

Horse Farms

CharlottesvileEquestrianProperties.com is your dedicated resource for horse farms and equestrian properties in Charlottesville and Central Virginia. We're passionate about connecting riders and equine enthusiasts with their dream properties, featuring an exclusive selection of homes, farms, and estates tailored for the equestrian lifestyle, complete with barns, riding arenas, and more.

Aerial view of a charming historic home with a green metal roof, landscaped gardens, mature trees, and a detached round-roofed structure. The fenced pasture suggests a perfect country or equestrian setting.

Virginia Historic Homes

VirginiaHistoricEstates.com is your gateway to historic homes and estates in Charlottesville and Central Virginia. Our expertise lies in connecting discerning buyers with properties built prior to 1940, as well as unique artist retreats that capture the region's artistic spirit. Delve into our detailed listings and immerse yourself in the rich history of Central Virginia.

A stunning brick estate surrounded by lush greenery and blossoming trees, featuring a manicured lawn, a black wooden fence, and a backdrop of rolling hills under a vibrant blue sky with scattered clouds.

Farms & Country Homes

CharlottesvilleCountryEstates.com is your dedicated gateway to the area's finest farms and estates. As the region's original niche property website, we bring unparalleled expertise to showcasing unique rural estates, private retreats, and productive farmland. Trust the proven leader in connecting you with exceptional country properties.

Why Our Websites Are So Important

In today’s digital marketplace, it’s essential to share your home’s story with as many people as possible. By utilizing multiple agent websites, you’re not just expanding your reach – you’re connecting with a varied audience, each one holding the potential to be your ideal buyer. This approach transforms your listing from a mere address into a captivating story that catches the right attention at the right moment, maximizing your home’s appeal and leading to a successful sale.