The Art Of Marketing
Country Homes, Historic Properties, Equestrian Estates
List With Confidence
Maximizing Your Home's Market Potential
As experienced REALTORS®, we often see properties enter the market without a comprehensive marketing strategy. Some agents will put a property in the MLS and call it a day. However, research shows that effective marketing goes beyond the MLS listing and minimal advertising; it involves crafting a compelling narrative about your home and engaging with the right audience of buyers.
As seasoned listing specialists, we go beyond basic listing services. We target specific buyers for each property we represent, craft compelling narratives, and employ advanced analytics and data-driven insights to refine our strategies continuously. This proactive approach keeps your property prominent in buyers’ minds, maximizing the likelihood of a swift and lucrative sale. We are a phone call away at 434-981-4149. Call us—we’re here and ready to ensure your real estate journey is smooth and rewarding. As a listing team we are professional, attentive, and responsive.
Strategic Marketing
For Maximum Visibility
Unmatched Advertising Power
Our advertising efforts are second to none. Your property will be showcased not only locally but also in prestigious publications such as The Washington Post, The New York Times, Virginia Living, Washingtonian, and more—ensuring maximum exposure to qualified buyers.
Vast Network and Word-of-Mouth Reach
With decades of deep-rooted connections in the Central Virginia real estate market, we leverage our extensive network to connect with buyers directly. From personal referrals to industry insiders, our network often finds buyers before they begin their search.
Transparency and Exclusive Representation
At McLean Faulconer, we are committed to transparency and integrity. We never engage in dual agency, ensuring your interests are always exclusively represented with undivided loyalty.
Tailored Marketing Strategies
Every property is unique, and our approach reflects that. From professional photography and virtual tours to targeted digital campaigns, we create custom strategies designed to highlight your home’s best features and attract serious buyers.
Advertising
Local Advertising
- C-VILLE
- Fine Properties
- Real Estate Weekly
- Adobe (select placements)
MLS Reach
- Charlottesville–Albemarle Association of REALTORS®
- Richmond Association of REALTORS® (when applicable)
- Bright MLS coverage (NoVA/MD/DC as applicable)
- Our agent website: VirginiaCountryLiving.com
- Firm website: McLeanFaulconer.com
- Thousands of REALTOR®/real estate sites via IDX syndication
Property Brochures
A brochure is often a buyer’s first introduction to your property. We craft visually striking online and print brochures with high-impact photography and compelling storytelling to make a lasting impression.
Professional Photography Increases Perceived Value
Exceptional photography highlights unique features and helps your home stand out in a crowded market—often translating to stronger offers and a faster sale.
Digital Expertise: First-Page Google Wins
Choosing a listing agent with multiple high-ranking Google sites boosts visibility and credibility. Our dedicated property pages are built to engage buyers and drive qualified inquiries.
Luxury
Advertising Investment
McLean Faulconer Inc., REALTORS® dedicates 25–30% of total revenue to marketing—well above the ~18% industry average—ensuring maximum exposure locally and globally.
International Advertising
We strategically target select European publications to reach discerning global buyers for our finest offerings.
National Advertising
We leverage premier luxury publications to connect with affluent audiences and deliver targeted exposure for high-end properties.
The Wall Street Journal
UVA Alumni News Magazine
Mid-Atlantic Country
Preservation News
Pinnacle
Town & Country
What Sets Us Apart
“Farms, Estates, Country Properties – Expertise You Can Trust, Results You’ll Love.”
When it comes to selling your home, selecting the right listing agent is one of the most important decisions you can make. With Bridget Archer and Pam Dent as your partners, you’ll benefit from extensive expertise, personalized service, and deep knowledge of the Charlottesville and Central Virginia markets.
Bridget and Pam specialize in marketing and selling distinctive properties—including farms, historic estates, and luxury residences. Their track record and innovative strategies ensure your home receives attention from qualified buyers. From professional photography and targeted advertising to leveraging an extensive network, they go above and beyond to position your property for success.
More than experienced agents, Bridget and Pam are dedicated partners who prioritize your goals and provide clear communication at every step. With integrity and excellence, they guide you through the selling process with care. Choose Bridget and Pam with the confidence that your property is in expert hands.
In addition, the right brokerage matters. McLean Faulconer, Inc. provides the resources, reputation, and reach to successfully market and sell your property—combining innovative strategies, technology, and a powerful buyer network.
Your Listing & Selling Real Estate Partners
Bridget Archer & Pam Dent
Why Our Websites Are So Important
In today’s digital marketplace, it’s essential to share your home’s story with as many people as possible. By utilizing multiple agent websites, you’re not just expanding your reach—you’re connecting with a varied audience, each with the potential to be your ideal buyer. This approach transforms your listing from a mere address into a captivating story that catches the right attention at the right moment, maximizing your home’s appeal and leading to a successful sale.
Sellers & Buyers Like You Love Working with Us!
"An amazing job listing our horse farm!"
The team of Bridget Archer and Pam Dent did an amazing job listing our horse farm. Their photography, videos, and property description truly captured the beauty and charm of our farm. We requested that they be there for every showing to safeguard our horses and they always came through. We felt fortunate to have gotten the property sold at virtually the price at which it was listed, even during an unpredictable market period, and it was the tireless efforts of Bridget and Pam that made it happen. We are very grateful!!
Seller Albemarle Horse Farm
"I had an excellent experience with Bridget Archer and Pam Dent"
I had an excellent experience with Bridget Archer and Pam Dent as my realtors! These ladies are very professional! They took care of everything, and made me feel heard. They had the knowledge and experience to take care of all aspects of the sale.
Seller Amherst Horse Farm
"Pam and Bridget demonstrate talent in attracting prospective buyers”
Pam Dent and Bridget Archer are, without a doubt, excellent examples of the professionalism. Their obvious dedication to their profession, and willingness to “go the extra mile” are keys to their success in supporting clients seeking to sell their homes. In addition to their extensive knowledge of the market and the details of the selling procedures, Pam and Bridget demonstrate talent in attracting prospective buyers and achieving excellence in the selling process. In the successful sale of our home, we greatly benefited from our association with them. Thank you both.
Seller - Luxury Country HomesThe Power of Presence & Why Multiple Websites Matter in Real Estate Marketing
In today’s digital marketplace, visibility is everything. A Realtor® with multiple, strategically branded websites can dominate search engines across niches—whether buyers are looking for horse farms, historic estates, or country homes in Central Virginia. Each site captures a specific audience, drives qualified traffic, and builds visits through targeted SEO. This multi-site approach ensures that your listings appear where serious buyers are searching, giving your property exceptional exposure and a competitive edge in an online world where most searches begin with Google.
Charlottesville Horse Farms
CharlottesvilleEquestrianProperties.com is the premier destination for horse farms and equestrian estates for sale in Central Virginia. Designed for dedicated horse owners and riding enthusiasts, this site showcases premier Charlottesville horse properties, training facilities, and country estates with barns, paddocks, and riding arenas. Explore CharlottesvilleEquestrianProperties.com to discover the perfect setting for your Virginia equestrian lifestyle.
VirginiaHistoricEstates.com showcases historic homes and estates for sale across Central Virginia, with a focus on distinguished properties built before 1940. Each listing highlights architectural craftsmanship, period detail, and the enduring charm of Virginia’s storied past. Whether buying or selling, clients benefit from expert representation and marketing tailored to the unique demands of historic Virginia real estate.
Charlottesville Country Estates
CharlottesvilleCountryEstates.com is your guide to exceptional country homes, farms, and equestrian properties for sale across Charlottesville and Central Virginia. Created for buyers seeking the beauty of Virginia country living, the site features curated listings from across the region, showcasing timeless architecture, scenic acreage, and rural charm. Explore the possibilities and discover a lifestyle defined by space, nature, and authenticity.
From our exclusive country home and farm listings to sought-after off-market properties across Central Virginia, we combine unrivaled market access with exceptional marketing to make your property shine. Backed by McLean Faulconer’s powerful regional and national advertising presence—and strengthened by collaboration among the firm’s top-producing agents, we offer our clients the advantage of true teamwork over single-agent representation. Bridget Archer & Pam Dent, McLean Faulconer, Inc.